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How we design today. So you can wear it forever.
Design
Feminine
Designed by and for women, our collections are perfect for every occasion.
Sustainable
We use high-quality materials that have proven to stand the test of time, and we continuously increase our use of more sustainable materials.
Versatile
Neutral tones and timeless designs are easy to mix and match with previous collections and other favorites.
Circularity
We are embedding circularity into the development of our collections. The goal is to design with recycling in mind from the very start. This is an important step in preparing for the EU Eco-Design Regulation, which will make these practices a requirement rather than a choice.
Today
We partnered with The Circle Club for a circular design workshop.
We inspire our customers to donate garments in reuse/recycling containers/
We increasingly use recycled materials in our clothing, labels, and packaging.
Tomorrow
Our garments will last even longer as we explore ways to increase their recyclability.
We will fully comply with the UPV (ERP) law by meeting its ambitious reuse and recycling targets:
By 2025: At least 50% of discarded clothing in the Netherlands will be reused or recycled
By 2030: At least 75% of discarded clothing will be reused or recycled
By 2050: 100% of discarded clothing will be reused or recycled