The Circle Club helps fashion brands take steps towards circularity. By bringing together partners, lifecycle data and customer activation, they make circular initiatives scalable.

Together with The Circle Club, our team participated in a Circular Design Workshop. They also connected us with NUTT Amsterdam for our first upcycling project.

Upcycling designer Esther Mutsaers showed us how to give items a second life. Using her signature draping technique, she transformed returned and damaged JOSH V items into unique blazers.

A special collaboration with NUTT Amsterdam , giving returned items a new and distinctive character. The designs were presented during Dutch Sustainable Fashion Week 2025.

My Lima Lima and JOSH V share a mission: to inspire women to rediscover pre-loved items and make more conscious choices when it comes to their wardrobe.

Together, we use social media in creative ways to encourage more conscious choices. Twice a year, we donate clothing for them to resell. All proceeds from the My Lima Lima store go to carefully selected charities.

Industry association MODINT works together with more than 400 members to improve the fashion and textile industry. They contribute to addressing societal issues, encourage innovation, and support our industry with knowledge and creative ideas.

The MODINT Fiber Matrix (MFM) helps us make more sustainable material choices.

We work together with Clevercare to help our customers adopt smarter and more sustainable laundry habits. Small changes to your laundry routine can help your clothes stay beautiful for longer, save energy, and reduce environmental impact. Simple changes, such as washing less frequently and at lower temperatures, can already make a big difference. More tips and instructions can be found at: clevercare.info. 

Since July 1, 2023, clothing brands have been legally responsible for their textile waste. Together with Stichting UPV Textiel we are setting up a collection system and establishing targets for reuse and recycling.

Stichting UPV Textiel brings together municipalities, collectors, recyclers, and other brands to give used clothing a second life. An important step towards circularity.

It is important that we involve our customers, suppliers, and partners in our journey towards more sustainable fashion. Because to create real change, everyone needs to move forward together. That is why we work with communication experts True Ideas. They help us communicate our story in a transparent, clear, and accurate way, in compliance with applicable legislation. The Today V. Tomorrow message was developed in collaboration with them.

ReShare Stores the Salvation Army’s ReShare Stores sell affordable second-hand clothing and vintage items. They contribute to a circular textile chain, support people in need, create employment opportunities, and help keep clothing affordable. Our partnership with ReShare supports our journey towards a circular system.

Moyee is more than just our FairChain coffee supplier; we share the same mission. The coffee and textile industries face similar sustainability challenges, which means there is a lot we can learn from each other.

We support one another, share knowledge, and exchange advice on:

• Supply chain transparency

• Fair working conditions

• Reducing the environmental impact of the value chain

• Giving back to society

Amfori Business Social Compliance Initiative (BSCI) is a global network that helps brands improve conditions throughout their supply chains. Through its Business Social Compliance Initiative (BSCI), we monitor and improve working conditions, helping to ensure fairness and safety for everyone involved.

Amfori promotes fair working conditions in high-risk countries. Independent audits are conducted every two years to verify compliance with the Code of Conduct. The Code of Conduct prohibits discrimination and child labour, safeguards fair wages, and promotes safe working conditions. Together with our suppliers, we ensure that improvements are implemented where necessary.