JOSH V

Effortless everyday luxury 

JOSH V is an international fashion house that has inspired women since 2011 to feel confident, powerful and stylish in every stage of their lives. Founded by creative visionary and entrepreneur Josh Veldhuizen, the brand has stood for timeless elegance, wearable luxury and a strong feminine presence for over 15 years.

What sets JOSH V apart is the balance between refinement and accessibility. The collections consciously bridge the gap between high-end fashion and modern everyday wear. Not driven by trends, but designed to remain relevant over time. Style that does not overpower, but empowers. For everyone and for every occasion.

Empowerment as a signature 

Empowerment lies at the heart of JOSH V. The brand believes in the strength of women who follow their own path, free from stereotypes or age. Through thoughtful designs, comfortable fits and a confident aesthetic, JOSH V supports women in feeling good in what they wear, inside and out.

The style is expressive without being loud. Power never shouts. It lives in the details, in posture, and in the way a woman moves through her day.

Timeless design, made to last 

Every JOSH V collection is fully designed in-house and built from silhouette, material and finishing, with attention to every detail. High-quality fabrics, in-house developed details and a recognizable palette of natural tones create a wardrobe that is easy to combine and transcends seasons.

From powerful tailoring and refined essentials to feminine dresses, shoes, bags and jewellery, every piece is part of a bigger whole. A wardrobe that grows with life and adapts to different moments: work, leisure and special occasions.

A brand built on vision and strategy 

Since its founding, JOSH V has evolved into a brand with a strong international presence. Through a combination of data-driven strategy, innovative marketing, high-quality service and a distinctive visual identity, the brand has become a recognizable player within the contemporary fashion landscape.

JOSH V is available in 12 countries, through more than 500 partner stores worldwide, its own brand stores and a strong online platform. Digital-first thinking, original content and a consistent omnichannel approach ensure the brand remains relevant and close to its audience.

Today V. Tomorrow 

Sustainability is not an endpoint, but an ongoing responsibility. Under the Today V. Tomorrow umbrella, JOSH V works to reduce its impact through more conscious material choices, improved production processes and extending the lifespan of products.

Timelessness plays a key role in this: clothing that is worn longer reduces impact. In addition, JOSH V is taking steps in transparency, care, repair and recycling, encouraging women to approach fashion more consciously without compromising on style or quality. For more information, visit JOSHV.com/tomorrow.
 

The woman behind the brand  

Josh Veldhuizen is the founder and creative driving force behind JOSH V. With a background in the fashion industry and a strong entrepreneurial mindset, she built the brand from a clear vision: to create fashion that empowers women. Her involvement in strategy, creativity and communication ensures a consistent brand identity where authenticity and ambition come together.